These vintage sign letters were on eye-popping display thanks to a light summer rain that made the pavement a rich, receding black. This vibrant contrast between the rich black and the colors/reflections of the letters was undeniably attractive. When I look at this photograph I find myself trying to make words out of the letters I see. For example, words like Notary, SCAD, Tap’D, ClaD. What’s the takeaway? When you are designing, think about the proximity of your design elements, or else you may convey the wrong meaning, like MAZE SOUTPOST. Next week I will share a sign that illustrates this in another manner.

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